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Digital

JCPenney Worthington Interactive Video Feed Website & Process UX Designs  

Professional clothing website for JCPenney’s Worthington Clothing Brand. This website was designed in three process stages,
and one finalized working site. Designed under the direction of Razorfish in Chicago, Illinois. Collaborative Design Project. 

Website Development stage 1

Website Development stage 1

Website Development stage 1

Website Development stage 1

Website Development stage 1

Website Development stage 1

Website Development stage 1

Website Development stage 1

Website Development stage 1

Website Development stage 1

Website Development stage 1

Website Development stage 1

pop-up window

Website Development stage 1

Website Development stage 1

pop-up window expanded

Website Development stage 2

Website Development stage 2

Website Development stage 2

Website Development stage 2

Website Development stage 2

Website Development stage 2

Website Development stage 2

Website Development stage 2

Website Development stage 3

Website Development stage 3

Overview ALL View

Website Development stage 3

Website Development stage 3

Home Page

Website Development stage 3

Website Development stage 3

Website Development stage 3

Website Development stage 3

Outfit detail

Website Development stage 2

Website Development stage 2

Outfit detail expanded

Worthington Final Website Concept

Worthington Final Website Concept

Worthington Interactive Video Feed Web Site Final Website: (Above) close up view of website zooming features. (Top Center) Shop by outfit view of all the outfits. Models interact with shopper. (Left) Main home page view showcasing the three style collections; Buzzworthy, Work Chic and Outside The Box.

JCPenney UI Design Style Cards

Style Card 1

Style Card 1

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 2

Style Card 2

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 3

Style Card 3

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 4

Style Card 4

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 5

Style Card 5

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 6

Style Card 6

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 7

Style Card 7

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 8

Style Card 8

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 9

Style Card 9

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 10

Style Card 10

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 11

Style Card 11

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 12

Style Card 12

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 13

Style Card 13

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 14

Style Card 14

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 15

Style Card 15

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 16

Style Card 16

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 17

Style Card 17

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 18

Style Card 18

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 19

Style Card 19

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 20

Style Card 20

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 21

Style Card 21

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 22

Style Card 22

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 23

Style Card 23

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Style Card 24

Style Card 24

JCPenny Style Cards created for Razorfish pitch to JCPenny's corporate rebranding.

Worthington UI Design Process

Worthington Mood Boards Page 1

Worthington Mood Boards Page 1

Worthington Mood Boards Page 2

Worthington Mood Boards Page 2

Worthington Mood Boards Page 3

Worthington Mood Boards Page 3

Worthington Mood Boards Page 4

Worthington Mood Boards Page 4

Worthington Mood Boards Page 5

Worthington Mood Boards Page 5

Worthington Mood Boards Page 6

Worthington Mood Boards Page 6

Worthington Mood Boards Page 7

Worthington Mood Boards Page 7

Worthington Mood Boards Page 8

Worthington Mood Boards Page 8

Worthington Mood Boards Page 9

Worthington Mood Boards Page 9

Worthington Mood Boards Page 10

Worthington Mood Boards Page 10

Worthington Mood Boards Page 11

Worthington Mood Boards Page 11

Worthington Mood Boards Page 12

Worthington Mood Boards Page 12

Worthington Mood Boards Page 13

Worthington Mood Boards Page 13

Worthington Mood Boards Page 14

Worthington Mood Boards Page 14

Worthington Mood Boards Page 15

Worthington Mood Boards Page 15

Worthington Mood Boards Page 16

Worthington Mood Boards Page 16

Worthington Mood Boards Page 17

Worthington Mood Boards Page 17

Worthington Mood Boards Page 18

Worthington Mood Boards Page 18

Worthington Mood Boards Page 19

Worthington Mood Boards Page 19

Worthington Mood Boards Page 20

Worthington Mood Boards Page 20

Worthington Mood Boards Page 21

Worthington Mood Boards Page 21

Worthington Mood Boards Page 22

Worthington Mood Boards Page 22

Worthington Mood Boards Page 23

Worthington Mood Boards Page 23

KRAFT Easymac Web Banner Advertisements

Kraft Mac & Cheese Back to School Ad

Kraft Mac & Cheese Back to School Ad

Web Banner Ad developed during my internship at Razorfish in Chicago

Kraft Mac & Cheese Back to School Ad

Kraft Mac & Cheese Back to School Ad

Web Banner Ad developed during my internship at Razorfish in Chicago

Kraft Mac & Cheese Back to School Ad

Kraft Mac & Cheese Back to School Ad

Web Banner Ad developed during my internship at Razorfish in Chicago

Kraft Mac & Cheese Back to School Ad

Kraft Mac & Cheese Back to School Ad

Web Banner Ad developed during my internship at Razorfish in Chicago

Kraft Mac & Cheese Back to School Ad

Kraft Mac & Cheese Back to School Ad

Web Banner Ad developed during my internship at Razorfish in Chicago

Clientele Website

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