JKIG DESIGN

Biography of Jessalynn Kendy Ivey Graham

I have had the pleasure to work in a variety of design environments and with
a range of design media from typography, print design, commercial product design, U.S. Government marketing materials & proposals, photography, informational graphics design, branding & campaign development, to web and interactive design. 

Attending Ringling College of Art + Design has been instrumental in orchestrating who I am as a designer and a person. Ringling has prepared
me with the ability to design on a professional and ethical level. However, working in the design field for over 10 years has taught me a plethora of skills you cannot learn in a college classroom.

Obstacles and confrontations from complex interaction designs, producing productive teamwork projects, and developing large brands do not hinder me.

From a designer's approach, I believe that composition analysis is a key way of solving artistic problems. From a visual design perspective, I am most fascinated by original interactions of typefaces, colors and the elements
of design. I believe that the main purpose of design is to give meaning and power to exchanges of ideas. 

From this knowledge I can target viewers in an effective manner, that is easily explained to them, and this is key to how I approach every one of my projects. Creating good usability is an ever-present focus for me in my work. If a design product is visually attractive but doesn't resonate with or doesn't make sense to the people a client aims to reach with a project, then, simply from a practical point of view, the design has not succeeded.